DIESEL

Diesel is more than just a pair of jeans; it’s a statement of self-expression, a cry for innovation. Renzo Rosso has drawn from this mantra for almost the past 40 years to create a lifestyle brand that has become synonymous with denim. This is Diesel.

Diesel is one of the most popular denim brands in the world. The company offers men’s and women’s styles, which are sold in nearly 80 different countries. Diesel has grown to truly be a lifestyle brand. Under the Diesel umbrella, the company has both men’s and women’s clothes, Diesel Kids, fragrance, eyewear, underwear, footwear, leatherwear, a luxury line, Diesel Gold, and 55 DSL, which is the sportswear division.

Diesel has been a pioneer in denim and fashion, known for being trendsetter in the industry. While always staying true to its DNA, Diesel has evolved in recent years into the world of premium casual wear.