Duck and Cover

In 1996 Ashwin Shah released his vision of detail-rich casual wear and trend-led denims to an audience bored by a tidal wave of bland and anonymous fashion.

The brand’s unflinching commitment to avoid ubiquitous fashion spurred one of Duck And Cover’s most memorable adverts. Launched in the early 2000s the Anti-Clone campaign delivered an atypical approach to fashion marketing which was ahead of its time.

 Almost 20 years on and Duck And Cover remains as committed as ever, and is sold through over 200 of the best UK stockists, with a fast growing international presence.

Innovation is ingrained in the DNA of Duck and Cover. They strive to provide a contemporary twist to classic clothing. Duck and Cover found success through their modernist parkas and duffle coats. Always remaining true to its fundamental influences and principles of offering value for money through the creation of superior garments, Duck and Cover continues to excite an ever expanding following.